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	<title>Alan Horsager &#124; Street Photography Blog</title>
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	<link>http://horsager.com/blog</link>
	<description>Street photography blog by Alan Horsager</description>
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		<title>Treating blindness in 1862</title>
		<link>http://horsager.com/blog/treating-blindness-in-1862/</link>
		<comments>http://horsager.com/blog/treating-blindness-in-1862/#comments</comments>
		<pubDate>Wed, 15 May 2013 16:20:57 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[vision science]]></category>

		<guid isPermaLink="false">http://internationalstreetphotography.com/blog/?p=71</guid>
		<description><![CDATA[Guillaume-Benjamin-Amand Duchenne was born 200 years ago in Boulogne-sur-Mer (Pas-de-Calais,...]]></description>
			<content:encoded><![CDATA[<div id="attachment_72" class="wp-caption aligncenter" style="width: 492px"><a href="http://horsager.com/blog/wp-content/uploads/2012/12/Duchenne-de-Boulogne.jpg"><img class="size-full wp-image-72" title="Duchenne de Boulogne" src="http://horsager.com/blog/wp-content/uploads/2012/12/Duchenne-de-Boulogne.jpg" alt="Douchenne-de-Boulogne stimulating the face of &quot;the old man&quot;." width="482" height="663" /></a><p class="wp-caption-text">Douchenne-de-Boulogne stimulating the face of &quot;the old man&quot;.</p></div>
<p>Guillaume-Benjamin-Amand Duchenne was born 200 years ago in Boulogne-sur-Mer (Pas-de-Calais, France). He studied medicine in Paris and became a physician in 1831. He practiced general medicine in his native town for about 11 years and then returned to Paris to initiate pioneering studies on electrical stimulation of muscles. Duchenne used electricity not only as a therapeutic agent, as it was commonly the case earlier in the 19th century, but chiefly as a physiological investigation tool to study the anatomy of the living body. Without formal appointment he visited hospital wards across Paris searching for rare cases of neuromuscular disorders. He built a portable electrical device that he used to functionally map all bodily muscles and to study their coordinating action in health and disease. He gave accurate descriptions of many neuromuscular disorders, including pseudohypertrophic muscular dystrophy to which his name is still attached (Duchenne muscular dystrophy). He also invented a needle system (Duchenne&#8217;s histological harpoon) for percutaneous sampling of muscular tissue without anesthesia, a forerunner of today&#8217;s biopsy. Duchenne summarized his work in two major treatises entitled De l&#8217;électrisation localisée (1855) and Physiologie des mouvements (1867). Duchenne&#8217;s iconographic work stands at the crossroads of three major discoveries of the 19th century: electricity, physiology and photography. This is best exemplified by his investigation of the mechanisms of human physiognomy in which he used localized faradic stimulation to reproduce various forms of human facial expression. The album that complements his book on this issue is considered a true incunabulum of photography. Duchenne de Boulogne, a shy but hard-working, acute and ingenious observer, became one of most original clinicians of the 19th century. He died in Paris in 1875.</p>
<p>Photography is well known for being a relatively new medium in the art world.It has been argued for and against it being a fine art and the argument still continues. In the past, photography was used for both scientific documentation and as an art form, but many agreed that it can be used as a tool for convincing the viewer of a given reality because of its literality.Duchenne De Boulogne is well known for using Photography as a form of providing documentation for his experiments/hypothesis about the workings of the human body and its link to emotion. Although his experiments were a bit harsh for some viewers, his photographs were able to capture his ideas of expression and human emotion and portrayed his aesthetics behind his photographs.</p>
<p>Guillaume Benjamin Amand Duchenne was a neurologist born in September 1806 in Boulogne, France where he grew up during the times of Napoleon I when his father was a captain in the French Navy.<a>[1]</a>He attended a religious school during his early educational years, where he learned classical languages and concentrated on natural sciences which lead to his entering of the Medical School of Paris in 1825. <a>[2]</a> After graduating, he moved back to Boulogne where he began to practice medicine and became interested in faradic currents which were used to treat diseases by puncturing the skin with platinum needle and inserting these currents into body tissue to stimulate the muscles.<a>[3]</a>His interests in these tactics lead to his discovery that applying electrodes to the skin was enough to stimulate muscles without having to puncture the skin and continued to experiment with electrical stimulation. <a>[4]</a>With this discovery, he wanted to push the idea that there is a connection between expression and muscle activation and how the expressions of the human face can be discovered by studying muscle contraction. <a>[5]</a></p>
<p>With photography, Duchenne’s goals were to illustrate the expressive lines of the face during the electrical contraction of the muscles and to study the sensitiveness of the face and its involuntary movements.He was fascinated with the idea that facial expression can be portrayed as being a universal language that reveals genuine emotion and that what appears to change facial expressions from one person to the other is the exaggeration of certain traits.<a>[6]</a>He thought of these ideas as laws of expressive movement that were triggered by the muscles of the face but were portrayed differently due to the differences in facial traits. Through these “laws”, he wanted to assist artists at the time with anatomical knowledge of muscular workings of the face. He was also studying the way these muscular workings differ from the movements of limbs or trunk and concluded that unlike limbs, genuine facial expression could only be controlled by the soul, where limbs could simply be controlled by will.<a>[7]</a> He used photography to reflect the truthfulness that lies in the face of his models, which show in detail how facial lines are created through muscle stimulation.Photography was also considered an increasing sophisticated process atthe time and people accepted it as a legitimate documentation method, which allowed Duchenne to use photography as a way of recording his experiments.Duchenne was intrigued by photography’s scientific makeup and the idea that it would serve as a way to prove both his scientific theories and his aesthetic philosophy. <a>[8]</a></p>
<p>Through his photographs, Duchenne created images that demand a reaction from his viewer.By using mentally disabled patients, he took advantage of the vulnerability of his models that ranged in sex, age and different societal states to help him portray his aesthetic visions as well as his idea that each exact facial expression differs from person to person depending on the exaggeration of their facial features.<a>[9]</a>He was also interested in the character that he depicted through his false facial expressions and not so much in the actual person behind the character, allowing him to ignore any feelings his models may have and to rely on his artistic ideas.Beauty was also an aesthetic idea he used when photographing his subjects.He focused on portraying images that showed spiritual beauty by using the proper rendering of an emotion, not by portraying physical beauty.<a>[10]</a>In his studies, he includes more than 90 plates/photographs with various repeated models which he used to compare the different facial expressions he could portray within that set of studies.<a>[11]</a>His images were also referencing Charles Darwin and Roman/ Greek mythology and their views on physical beauty.In one of his studies (Plates 74-78), Duchenne uses a blind model whom in his opinion is “neither pretty nor ugly, but had regular features and a non expressive face” and shows us how he was able to transform her by dressing and posing her as he chose and making her gain beauty.<a>[12]</a>With these studies, he also attempted to improve her condition and tried to improve her vision, but didn’t prove to be successful. When looking at these studies, the viewer is to compare either side of the faces by covering the opposite and seeing the different expressions he is able to portray, one being artificially produced and the other naturally produced by an emotion.</p>
<p>Duchenne’s studies have helped with the advancement of facial surgery and have helped repair facial expression from the 19<sup>th</sup> Century and through the 1990’s.His stressing of muscle movement in the expression of emotions has helped with surgeries for muscle spasms and have also aided with surgery for the aging process.<a>[13]</a>In the art realm, his photographs and experiments are considered to be part of the realist movement which happens in the nineteenth century and continues into the twentieth century when performance art was advancing.<a>[14]</a>His photographs were not only used as documentation of his experiments, but were also used as a form of expression of his philosophical ideas about beauty and spirituality.</p>
<p>Looking at Duchenne’s work allowed me to consider portrait photography’s deceiving ways.It can essentially trick the viewer into believing that the person they are looking at are who they appear to be, when in reality they are a fabrication of the photographer or a fabrication of what they want the viewer to see them as.His decision to use photography suits his ideas of unperfected beauty and his portrayal of these models as they are, without having to fit a physically pleasing role.Duchenne’s photographs also give me perspective as far as understanding what his aesthetics were regarding the human face and human emotion.His idea that by looking at facial expression, one can conclude that authentic human emotion cannot be easily forged intrigues me. Although he utilized mental patients as models to experiment with his somewhat cruel hypothesis, his ideas about creating believable characters who possess convincing emotions reminds me of theater and how actors can switch from one character to another and still convince the viewer of a false persona.</p>
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<p>Guillaume-Benjamin Duchenne was the son of a fisherman, descended from a long line of mariners who had settled in the<a title="Boulogne-sur-Mer" href="http://en.wikipedia.org/wiki/Boulogne-sur-Mer">Boulogne-sur-Mer</a> region of France. In opposition to his father&#8217;s wishes that he become a sailor, and driven by an innate love for science, Duchenne enrolled at the <a title="University of Douai" href="http://en.wikipedia.org/wiki/University_of_Douai">University of Douai</a> where he received his <a title="Baccalauréat" href="http://en.wikipedia.org/wiki/Baccalaur%C3%A9at">Baccalauréat</a> at the age of 19.<sup id="cite_ref-Las.C3.A8gueStraus_8-0"><a href="http://en.wikipedia.org/wiki/Duchenne_de_Boulogne#cite_note-Las.C3.A8gueStraus-8">[8]</a></sup> He then trained under a number of distinguised Paris physicians including <a title="René Laennec" href="http://en.wikipedia.org/wiki/Ren%C3%A9_Laennec">René-Théophile-Hyacinthe Laënnec</a>(1781–1826), Baron <a title="Guillaume Dupuytren" href="http://en.wikipedia.org/wiki/Guillaume_Dupuytren">Guillaume Dupuytren</a> (1777–1835),<a title="François Magendie" href="http://en.wikipedia.org/wiki/Fran%C3%A7ois_Magendie">François Magendie</a> (1783–1855), and <a title="Jean Cruveilhier" href="http://en.wikipedia.org/wiki/Jean_Cruveilhier">Léon-Jean-Baptiste Cruveilhier</a> (1791–1874).<sup id="cite_ref-9"><a href="http://en.wikipedia.org/wiki/Duchenne_de_Boulogne#cite_note-9">[9]</a></sup> He graduated in medicine in <a title="Paris" href="http://en.wikipedia.org/wiki/Paris">Paris</a>in 1831 and presented his Thèse de Médecine, a monograph on <a title="Burn" href="http://en.wikipedia.org/wiki/Burn">burns</a>, before returning to his native Boulogne where he opened a practice. Duchenne married in 1831, but his wife died of puerperal fever during childbirth two years later. Duchenne’s mother in law spread rumours that the death of his wife was caused by the fact that only he was present at the delivery, and after this he was kept separate from his only son by his wife’s family, only to be reunited with him near the end of his life.</p>
<p>In 1835, Duchenne began experimenting with therapeutic &#8220;électropuncture&#8221; (a technique recently invented by Magendie and <a title="Jean-Baptiste Sarlandière" href="http://en.wikipedia.org/wiki/Jean-Baptiste_Sarlandi%C3%A8re">Jean-Baptiste Sarlandière</a> by which electric shock was administered beneath the skin with sharp electrodes to stimulate the muscles). After a brief and unhappy second marriage, Duchenne returned to Paris in 1842 in order to continue his medical research. There, he developed a non-invasive technique of muscle stimulation that used <a title="Farad" href="http://en.wikipedia.org/wiki/Farad">faradic</a> shock on the surface of the skin, which he called &#8220;<em>électrisation localisée</em>&#8220;. He articulated these theories in his work, <em>On Localized Electrization and its Application to Pathology and Therapy</em>, first published in 1855.<sup id="cite_ref-DuchenneTibbets_7-1"><a href="http://en.wikipedia.org/wiki/Duchenne_de_Boulogne#cite_note-DuchenneTibbets-7">[7]</a></sup> <em>A pictorial supplement to the second edition,</em> Album of Pathological Photographs <em>(</em>Album de Photographies Pathologiques<em>) was published in 1862. A few months later, the first edition of his now much-discussed work,</em> The Mechanism of Human Physiology<em>,<sup id="cite_ref-10"><a href="http://en.wikipedia.org/wiki/Duchenne_de_Boulogne#cite_note-10">[10]</a></sup> was published. Were it not for this small, but remarkable, work, his next publication, the result of nearly 20 years of study, Duchenne&#8217;s</em> Physiology of Movements, Demonstrated with the Aid of Electrical Experimentation and Clinical Observation, and Applicable to the Study of Paralyses and Deformations<em>,<sup id="cite_ref-11"><a href="http://en.wikipedia.org/wiki/Duchenne_de_Boulogne#cite_note-11">[11]</a></sup> his most important contribution to <a title="Medical science" href="http://en.wikipedia.org/wiki/Medical_science">medical science</a>, might well have gone unnoticed.</em></p>
<p>Despite his unorthodox procedures, and his often uncomfortable relations with the senior medical staff with whom he worked, Duchenne&#8217;s single-mindedness and relentless and exacting research, soon obtained him an international standing as a neurologist at the forefront of his field. Moreover, he is considered as one of the developers of electro-physiology and <a title="Electro-therapeutics" href="http://en.wikipedia.org/wiki/Electro-therapeutics">electro-therapeutics</a>. By electricity he also determined that smiles resulting from true happiness not only utilize the muscles of the mouth but also those of the eyes. Such &#8220;genuine&#8221; smiles are known as <a title="Smile" href="http://en.wikipedia.org/wiki/Smile#Duchenne_smile">Duchenne smiles</a> in his honor. He is also credited with the discovery of <a title="Duchenne muscular dystrophy" href="http://en.wikipedia.org/wiki/Duchenne_muscular_dystrophy">Duchenne muscular dystrophy</a>. Duchenne died of <a title="Haemorrhagic" href="http://en.wikipedia.org/wiki/Haemorrhagic">haemorrhagic</a> bleeding in 1875, after several years of illness.</p>
<p>Duchenne effectively used the newly invented medium of <a title="Photography" href="http://en.wikipedia.org/wiki/Photography">photography</a> to capture electrically induced expressions of his subjects, but wasn&#8217;t able to record the actual movement of the facial muscles, a fact he complained about in his writings.</p>
<div id="attachment_73" class="wp-caption aligncenter" style="width: 492px"><a href="http://horsager.com/blog/wp-content/uploads/2012/12/Electric_facial_expressions_by_Duchenne_de_Boulogne12-size-1000x0.jpg"><img class="size-full wp-image-73" title="Electric_facial_expressions_by_Duchenne_de_Boulogne12-size-1000x0" src="http://horsager.com/blog/wp-content/uploads/2012/12/Electric_facial_expressions_by_Duchenne_de_Boulogne12-size-1000x0.jpg" alt="Facial expression through electrical stimulation" width="482" height="576" /></a><p class="wp-caption-text">Facial expression through electrical stimulation</p></div>
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		<title>Saturday Morning Brand (Glendale, CA 2012)</title>
		<link>http://horsager.com/blog/saturday-morning-brand-glendale-ca-2012/</link>
		<comments>http://horsager.com/blog/saturday-morning-brand-glendale-ca-2012/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 17:18:28 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[photographs]]></category>

		<guid isPermaLink="false">http://internationalstreetphotography.com/blog/?p=185</guid>
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			<content:encoded><![CDATA[<div id="attachment_186" class="wp-caption aligncenter" style="width: 430px"><a href="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Saturday-Morning-Brand.jpg"><img class="size-full wp-image-186 " title="Los Angeles, California, 2012 | Saturday Morning Brand" src="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Saturday-Morning-Brand.jpg" alt="" width="420" height="630" /></a><p class="wp-caption-text">Man walking down brand in Glendale, CA (2012)</p></div>
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		<title>Four Chairs (Los Angeles, CA 2012)</title>
		<link>http://horsager.com/blog/four-chairs-los-angeles-ca-2012/</link>
		<comments>http://horsager.com/blog/four-chairs-los-angeles-ca-2012/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 16:11:03 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[photographs]]></category>

		<guid isPermaLink="false">http://internationalstreetphotography.com/blog/?p=172</guid>
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			<content:encoded><![CDATA[<p><a href="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Mariott-Hotel-Bar.jpg"><img class="aligncenter size-full wp-image-173" title="Los Angeles, California, 2012 | Mariott Hotel Bar" src="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Mariott-Hotel-Bar.jpg" alt="Man standing near a table with four chairs at the downtown Mariott in Los Angeles, CA (2012)" width="900" height="595" /></a></p>
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		<title>Bicycle (Los Angeles, CA 2012)</title>
		<link>http://horsager.com/blog/bicycle-los-angeles-ca-2012/</link>
		<comments>http://horsager.com/blog/bicycle-los-angeles-ca-2012/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 17:38:38 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[photographs]]></category>

		<guid isPermaLink="false">http://internationalstreetphotography.com/blog/?p=182</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Downtown-Bicycle.jpg"><img class="aligncenter size-full wp-image-183" title="Los Angeles, California, 2012 | Downtown Bicycle" src="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Downtown-Bicycle.jpg" alt="Someone riding their bicycle through an intersection in downtown Los Angeles, CA (2012)" width="600" height="900" /></a></p>
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		<title>Crosswalk (Los Angeles, CA 2012)</title>
		<link>http://horsager.com/blog/crosswalk-los-angeles-ca-2012/</link>
		<comments>http://horsager.com/blog/crosswalk-los-angeles-ca-2012/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 18:41:39 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[photographs]]></category>

		<guid isPermaLink="false">http://internationalstreetphotography.com/blog/?p=177</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Downtown-Lone-Man.jpg"><img class="aligncenter size-full wp-image-178" title="Los Angeles, California , 2012 | Downtown Lone Man" src="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Downtown-Lone-Man.jpg" alt="Man walking along Main Street on a cold sunny day in downtown los angeles, ca (2012)" width="900" height="606" /></a></p>
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		<title>Downtown Marriott (Los Angeles, CA 2012)</title>
		<link>http://horsager.com/blog/downtown-marriott-los-angeles-ca-2012/</link>
		<comments>http://horsager.com/blog/downtown-marriott-los-angeles-ca-2012/#comments</comments>
		<pubDate>Thu, 17 Jan 2013 16:01:37 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[photographs]]></category>

		<guid isPermaLink="false">http://internationalstreetphotography.com/blog/?p=163</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Downtown-Mariott.jpg"><img class="aligncenter size-full wp-image-164" title="Los Angeles, California, 2012 | Downtown Mariott" src="http://horsager.com/blog/wp-content/uploads/2013/01/Los-Angeles-California-2012-Downtown-Mariott.jpg" alt="3 men sit talking and playing with their phones in the Downtown Los Angeles Marriott" width="595" height="900" /></a></p>
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		<title>Walking to the car (Glendale, CA 2012)</title>
		<link>http://horsager.com/blog/walking-to-the-car-glendale-ca-2012/</link>
		<comments>http://horsager.com/blog/walking-to-the-car-glendale-ca-2012/#comments</comments>
		<pubDate>Tue, 15 Jan 2013 14:12:58 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[photographs]]></category>
		<category><![CDATA[couple]]></category>
		<category><![CDATA[Glendale]]></category>

		<guid isPermaLink="false">http://internationalstreetphotography.com/blog/?p=159</guid>
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			<content:encoded><![CDATA[<p><a href="http://horsager.com/blog/wp-content/uploads/2013/01/Glendale-California-2012-Walking-to-the-Car.jpg"><img class="aligncenter size-full wp-image-160" title="Glendale, California, 2012 | Walking to the Car" src="http://horsager.com/blog/wp-content/uploads/2013/01/Glendale-California-2012-Walking-to-the-Car.jpg" alt="An older man and his daughter walking to their car in a dimly lit parking lot." width="581" height="900" /></a></p>
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		<title>After the show</title>
		<link>http://horsager.com/blog/after-the-show/</link>
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		<pubDate>Mon, 14 Jan 2013 00:28:40 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[photographs]]></category>
		<category><![CDATA[Silversea]]></category>
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			<content:encoded><![CDATA[<p><a href="http://horsager.com/blog/wp-content/uploads/2013/01/Silversea-Spirit-2012-After-the-Show1.jpg"><img class="aligncenter size-full wp-image-155" title="Silversea Spirit, 2012 | After the Show" src="http://horsager.com/blog/wp-content/uploads/2013/01/Silversea-Spirit-2012-After-the-Show1.jpg" alt="Woman that looks like a mannequin in a red dress walking out of a show on the Silversea Spirit" width="900" height="600" /></a></p>
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		<title>Earshot Jazz Festival in Seattle</title>
		<link>http://horsager.com/blog/earshot-jazz-festival-in-seattle/</link>
		<comments>http://horsager.com/blog/earshot-jazz-festival-in-seattle/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 21:51:41 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
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		<category><![CDATA[black and white]]></category>
		<category><![CDATA[jazz]]></category>
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		<description><![CDATA[Earshot Jazz is a Seattle based nonprofit music, arts and...]]></description>
			<content:encoded><![CDATA[<p><a href="http://horsager.com/blog/wp-content/uploads/2012/12/Seattle-Jazz-Festival-1999-Branford-Marsalis.jpg"><img class="aligncenter size-full wp-image-136" title="Seattle Jazz Festival, 1999 | Branford Marsalis" src="http://horsager.com/blog/wp-content/uploads/2012/12/Seattle-Jazz-Festival-1999-Branford-Marsalis.jpg" alt="Branford Marsalis playing at the Earshot Jazz Festival in Seattle, 1999" width="482" height="736" /></a></p>
<p>Earshot Jazz is a Seattle based nonprofit music, arts and service organization formed in 1984 to support jazz in the community.  Earshot Jazz publishes a monthly newsletter, presents creative music, produces educational programs, assists jazz artists, and networks with the  international jazz community.  Earshot has established an <a title="Alan Horsager | International Street Photography" href="http://internationalstreetphotography.com/alan-horsager--international-street-photography/">international</a> reputation for the quality of its programming and services while becoming an integral part of Seattle&#8217;s vibrant cultural scene. Early in the 1990s, Earshot Jazz was recognized as one of 20 primary sites in the Lila Wallace-Reader&#8217;s Digest National Jazz Network. Beginning in March 2000, they joined 11 other key organizations in the US to comprise JazzNet, a significant jazz support initiative of the Doris Duke Charitable Fund. Earshot Jazz is also one of the founding member organizations of the Western Jazz Presenters Network.</p>
<p>In 1999, I was still living in Seattle and had the opportunity to shoot for Earshot. You can see more of my photos from this jazz festival on my main photography site on the <a href="http://internationalstreetphotography.com/seattle-jazz/">Seattle Jazz</a> page.  This collection of black and white photographs was taken in 1999 during the Earshot Jazz Festival in Seattle, Washington and include Branford Marsalis and Chick Corea. You can find more of my <a href="http://internationalstreetphotography.com">international street photography on the main page</a>.</p>

<a href='http://horsager.com/blog/earshot-jazz-festival-in-seattle/seattle-jazz-festival-1999-leroy-jenkins/' title='Seattle Jazz Festival, 1999 | Leroy Jenkins'><img width="150" height="150" src="http://horsager.com/blog/wp-content/uploads/2012/12/Seattle-Jazz-Festival-1999-Leroy-Jenkins-150x150.jpg" class="attachment-thumbnail" alt="Leroy jenkins at the Earshot Jazz Festival in Seattle, 1999." title="Seattle Jazz Festival, 1999 | Leroy Jenkins" /></a>
<a href='http://horsager.com/blog/earshot-jazz-festival-in-seattle/seattle-jazz-festival-1999-trumpet-player/' title='Seattle Jazz Festival, 1999 | Trumpet Player'><img width="150" height="150" src="http://horsager.com/blog/wp-content/uploads/2012/12/Seattle-Jazz-Festival-1999-Trumpet-Player-150x150.jpg" class="attachment-thumbnail" alt="An unknown trumpet player at the Earshot Jazz Festival in Seattle, 1999" title="Seattle Jazz Festival, 1999 | Trumpet Player" /></a>
<a href='http://horsager.com/blog/earshot-jazz-festival-in-seattle/seattle-jazz-festival-1999-branford-marsalis-2/' title='Seattle Jazz Festival, 1999 | Branford Marsalis'><img width="150" height="150" src="http://horsager.com/blog/wp-content/uploads/2012/12/Seattle-Jazz-Festival-1999-Branford-Marsalis-150x150.jpg" class="attachment-thumbnail" alt="Branford Marsalis playing at the Earshot Jazz Festival in Seattle, 1999" title="Seattle Jazz Festival, 1999 | Branford Marsalis" /></a>

<p>&nbsp;</p>
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		<title>Crowdfunding as a business model for photography</title>
		<link>http://horsager.com/blog/crowdfunding-as-a-business-model-for-photography/</link>
		<comments>http://horsager.com/blog/crowdfunding-as-a-business-model-for-photography/#comments</comments>
		<pubDate>Fri, 07 Dec 2012 06:17:44 +0000</pubDate>
		<dc:creator>horsager</dc:creator>
				<category><![CDATA[fundraising]]></category>
		<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[street photography]]></category>

		<guid isPermaLink="false">http://internationalstreetphotography.com/blog/?p=91</guid>
		<description><![CDATA[The 2012 budget for the National Endowment for the Arts...]]></description>
			<content:encoded><![CDATA[<p>The 2012 budget for the National Endowment for the Arts (NEA) was $146M.   Although this sounds like a lot, as a point of reference, the National Institutes of Health (NIH) invests over $30.9B annually.  I&#8217;m not trying to pit science against art (in many ways, I believe they are closely related), but what&#8217;s clear is that art and photography are expected to earn their keep through other means.</p>
<p>Sadly, revenue opportunities for photographers in the current market are almost absent.  Stock photography, a mainstay for most photographers, is flooded by microstock agencies selling images for pennies. Even traditional news agencies that have a consistent need for photography have scaled back.  The world of art used to have strong relationships between patrons (the financial backers) and artists.  However, these types of relationships have essentially disappeared, and only more so as the economy continually suffers.</p>
<p>So, what do you do if you want to earn a living as a photographer?</p>
<p>Crowdfunding, for those that don&#8217;t know, allows people to donate money to projects with the expectation of getting some prize at the end of it.  For example, if you&#8217;re a band making an album with money you raised on Kickstarter, you may give your donors a free CD and/or tickets to one of your concerts.  If you&#8217;re a filmmaker, you may give tickets to your opening night and a listing in the credits.  If you&#8217;re a photographer, you may give them a print or a free workshop.  Crowdfunding is ideal for the craftsman.  If you make an original and high quality product, there is a built in audience that will listen.  Although it&#8217;s unlikely that crowdfunding will restore professional photography to it&#8217;s original, pre-internet glory, it certainly provides a mechanism to finance fine art photography projects that would otherwise go unfunded.</p>
<p>Although, I have started companies and raised capital, I&#8217;ve never tried to raise money through crowdfunding.  So, take my advice below with a grain of salt.  However, I have watched the space closely and I think one big mistake people make is not treating their projects like a business.</p>
<p><strong>1.  Define your market.</strong> Who is it that would like to buy your photographs?  If you do street photography, get your listing posted on street photography blogs.  If you do nature photography, think about people that are interested in conservancy.  Asking your Facebook friends to pitch in is not enough.  Got directly to the people who have a vested interest in what you do.</p>
<p><strong>2.  You are essentially selling pre-ordered products &#8211; what is your customer buying?</strong> Whether this is a single photograph, photo book, or mention on a blog, all these things have value to the donors.  Don&#8217;t go into this thinking that people will &#8220;give&#8221; you money because they pity the poor starving artist.  At the end of the day, provide a good product to your donors.  By investing in your vision, they&#8217;ve earned it.</p>
<p><strong>3.  Think deeply about what it costs you to make those images.</strong> What is the cost of travel? Resources like printing paper?  But, more importantly, how much time are you going to spend on this project? Will you be able to make a living on the money you raise?  Will you miss work to get the project done?  That&#8217;s lost income. Include it.  Dare I say it, create a budget?</p>
<p><strong>4.  Clearly define how you&#8217;ll get this done.</strong> Include a timeline, the locations you&#8217;ll shoot, the content of those images.  Not only will this help you plan, this will give your &#8220;customers&#8221; a sense of what they&#8217;ll see in the end.</p>
<p><strong>5.  Sell yourself.</strong> Ultimately, they are investing in you.  Make it clear why you are THE photographer to invest in.</p>
<p>Here are a couple of examples of great projects that are currently looking for funding:</p>
<p><a href="http://www.kapipal.com/italyproject"><strong>Alex Coghe &#8211; Italy: The Crisis Project</strong></a></p>
<p style="text-align: center;"><a href="http://www.kapipal.com/italyproject"><img class="aligncenter size-full wp-image-98" title="Alex Coghe" src="http://horsager.com/blog/wp-content/uploads/2012/12/Alex-Coghe.jpg" alt="" width="482" height="321" /></a></p>
<p><a href="http://www.alexcoghe.com/">Alex Coghe</a> has spent the last several years living and creating photographs on the streets of Mexico City.  Originally from Italy, he has been watching, from afar, the economic crisis wreek havoc on the world he knows back home.  Now he wants to return to Italy and document, through photography, the transformation that is happening on the streets of his country.  See more about the project <a href="http://www.kapipal.com/italyproject">here</a>.</p>
<p>&nbsp;</p>
<p><a href="http://www.kickstarter.com/projects/1797360765/95-lives-a-documentary-film-about-helen-levitt-pro"><strong>95 Lives: A Documentary Film about Helen Levitt</strong></a></p>
<p style="text-align: center;"><a href="http://www.kickstarter.com/projects/1797360765/95-lives-a-documentary-film-about-helen-levitt-pro"><img class="aligncenter size-full wp-image-99" title="Penny Wolin Helen Levitt" src="http://horsager.com/blog/wp-content/uploads/2012/12/Penny-Wolin-Helen-Levitt.png" alt="" width="482" height="281" /></a></p>
<p>Before street photographers took Manhattan by storm, there was Helen Levitt. An artistic pioneer and the ultimate photographer’s photographer, Levitt lived as a total enigma, determined to dodge the public eye in favor of what she loved most: poker, baseball, and, above all, capturing the city at play. 95 Lives searches for the many, colorful lives of this female pioneer and the formidable contributions she made to 20th century art and to the city that shaped her incredible body of work: New York. See more about the project <a href="http://www.kickstarter.com/projects/1797360765/95-lives-a-documentary-film-about-helen-levitt-pro">here</a>.</p>
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